Now some of the chain restaurants want to get in on the food truck action. Jack In The Box introduced its Jack's Munchie Mobile back in March in Southern California. Does Jack In The Box really need to get into the food truck business? Jack In The Box has over 900 brick-and-mortar restaurants in California alone! Do we really need a food truck like this showing up at food festivals, block parties and neighborhood blocks when you can find a Jack In The Box restaurant just about wherever you go?
|Jack In The Box Munchie Mobile
Applebee's in Colorado rolled out its first food truck at its Colorado Burger contest. The Applebee's food truck is going to travel across Colorado. Yet again, do we really need an Applebee's food truck? Just like Jack In The Box, there are plenty of Applebee's restaurants throughout the country. In my opinion, any chain restaurant should stick to their brick-and-mortar restaurants. Chain restaurants and fast food chains make mass produced, processed, unoriginal food. Most of the food is bland and very unhealthy. It's bad enough that a lot of people drive to these places and eat this food, but now these chains are going to be driving through our neighborhoods trying to sell this slop to us? Most Americans are overweight as it is. Do we really need to make the access even easier to this fatty food? I think not.
|Applebee's executive chef Shannon Johnson in front of Applebee's Colorado's new food truck.